We’re pleased to to see our UK Manager Chay Anderson featured in The Telegraph discussing the growing trend of European cars from Japan imports to the UK market.

The Market is Waking Up

The article features several industry experts, including our UK Manager Chay Anderson, who provided insights into this growing market. As dealers like Ben Kemp from Norwich (selling 80-100 cars monthly with nearly doubled year-on-year demand) and James Baggott from Clever Car Collection are discovering, Japanese-maintained vehicles offer something special.

Why Used Cars FROM JAPAN Are Different

The Telegraph piece highlights what we see every day: Japanese car culture creates superior used vehicles:

• Meticulous maintenance: Cars are seen as a privilege, leading to fastidious care
• Garage storage: Most vehicles are kept indoors, protecting them from elements
• No road salt: Japanese roads don’t use salt, meaning zero rust issues
• Lower mileage: Superior public transport means less wear
• Main dealer servicing: Owners typically use authorized dealers throughout the car’s life

The Numbers Tell the Story

As Chay noted in the article, the market has evolved dramatically: “If you look at 25 years ago, most of the Japanese imports were high-performance cars like Nissan Skylines and fast Subarus. Fast-forward to now and it’s predominantly German brands, BMW, Audi and Volkswagen. The Golf and Polo are our top two sellers.”

The potential is enormous. While New Zealand sees 40% of used cars from Japan, the UK sits at just 0.4%, but it’s growing fast.

Quality You Can Trust

The article emphasizes how our inspections, along with the Japanese auction grading system, give UK dealers confidence. As exporters like Nichibo provide professional inspection services, dealers don’t have to buy blind. Every vehicle is examined at auction in Japan before purchase.

This Telegraph coverage about European cars from Japan validates what we’ve been seeing firsthand. The UK market is ready for the quality and reliability that a used car from Japan can deliver.

Read the full Telegraph article here: https://www.telegraph.co.uk/gift/17da544e80f7ed1d

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